Twool
Product and Lifestyle Photography
The Company
Since 2010, twool has championed sustainability, social value, and British heritage manufacturing, creating a thoughtful and eco-conscious range of products. They leverage the wool from local Whiteface Dartmoor sheep, ensuring traceable origins and direct support for British farming communities. With all manufacturing processes based in Britain, the company embodies a commitment to preserving British heritage while making a positive environmental impact.
Their commitment to innovation and eco-conscious design has been recognised, with twool winning Chelsea Product of the Year multiple times.
The Project
I produced a series of lifestyle and product photography showcasing their sustainable range of hats, bags, and dog leads. I was responsible for the full creative direction—planning and styling location shoots, sourcing props, managing lighting setups, and overseeing post-production editing. The imagery was created for use across Twool’s online shop, social media channels, and promotional materials, highlighting the brand’s eco-conscious ethos through warm, natural visuals and carefully considered compositions.
