Team Dunc
Logo Design, Branding and Social Media
The Company
Team Dunc, a fitness class with a unique ethos focused on making fitness fun and accessible for everyone.
The Project
The goal was to create a brand identity that mirrored the energy and playful atmosphere of the classes, while maintaining a sense of professionalism and expertise.
The Result
I began by designing a logo that captured the vibrant, high-energy nature of Team Dunc. The logo incorporated bold, dynamic elements that conveyed both movement and fun. For the corporate materials, I developed business cards, flyers, and other collateral that aligned with the brand’s playful yet professional tone, using bright colors and engaging visuals to create a welcoming, motivating vibe.
To further bring the brand to life, I created a character illustration of the instructor, which added a personal touch to the brand identity. This character was used across both digital and printed marketing materials, helping to create a consistent and recognizable visual presence. Additionally, I designed social media graphics that showcased the fun, interactive aspects of the classes, encouraging participation and building a sense of community.
The overall aim was to highlight the instructor's philosophy that fitness should be enjoyable, approachable, and inclusive, appealing to a wide audience and fostering excitement around the AddTeam Dunc experience.
