Naturescapes
Logo Design and Brochure
The Company
NatureScapes is a global organisation focused on sustainable tourism. Their mission encompasses enhancing tourism revenues, funding conservation initiatives, and fostering employment and investment in local communities. Their efforts aim to balance the needs of nature with the benefits of tourism, ensuring a positive impact on both the environment and the people who depend on it.
The Project
The objective of the project with NatureScapes was to create a new brand identity that aligns with the company’s mission and values. This involved designing a logo reflective of the company’s dedication to nature and landscape, developing a cohesive brand identity through a carefully chosen colour palette and fonts, and producing a high-spec brochure.
The Result
For the logo, I designed a mark that represents NatureScapes’ core values of conservation and community support. It was essential for the logo to be simple and versatile, working effectively in both colour and black-and-white formats. The design needed to communicate the organisation’s mission while maintaining a modern, professional look.
I crafted a natural colour palette inspired by elements of nature - greens, blues, and earthy tones - to reflect the landscapes NatureScapes seeks to protect. This palette was applied consistently across all branding materials to establish a recognisable and harmonious visual identity.
The brochure was designed to inspire potential partners and visitors by showcasing the breathtaking imagery of global destinations. High quality images highlighted the beauty of both the landscapes and the local cultures associated with these sustainable tourism spots. The layout balanced captivating visuals with engaging and informative content, ensuring that the natural colour palette enhanced the overall appeal.
The content aimed to convey the importance of sustainable tourism and NatureScapes' dedication to environmental conservation and community well-being.
Through this project, I helped create a brand identity that effectively communicated NatureScapes' mission and values while inspiring action toward sustainable travel.
