Trevi
Warrior Women Campaign
The Company
Trevi is an award-winning charity that provides safe spaces for women to recover from trauma, addressing issues such as addiction, abuse, and mental health challenges.
The Project
Organised by Trevi Women’s Charity, Warrior Women is a fundraising event designed to support women who have experienced abuse and trauma. The goal is to provide these women with a safe environment and essential support services. The event features a walk that encourages women to connect with friends and other inspiring individuals, fostering resilience and determination within the community.
The Results
The design for the Warrior Women event encapsulates the strength and determination of women survivors. Central to the design is a visual representation of resilience, reflecting the courage and grit of the participants.
As part of the campaign, I was involved in designing various promotional materials to raise awareness and drive participation. This included creating digital and web banners for online promotion, designing social media graphics for platforms like Facebook and Instagram, and developing printed flyers and posters for physical distribution. Additionally, I designed billboards strategically placed around Plymouth to enhance visibility and engagement with the event.
New elements were specifically designed for the event branding to complement the existing corporate identity. These bespoke designs worked in harmony with the generic branding style, ensuring a cohesive and impactful visual presence for the event.
The design successfully captures the essence of the Warrior Women event by highlighting the strength and perseverance of women who have faced adversity. It creates a visually compelling narrative that aligns with the event’s mission to support and uplift women in their journey towards healing and empowerment. The design not only promotes the event but also celebrates the indomitable spirit of its participants.
The first year of the Warrior Women event was a resounding success, raising over £10,000. The event is now gearing up for its third year, reflecting its growing impact and continued relevance.
