IOT Scotland
Logo Design, Branding and Web Design
The Company
IoT Scotland provides organisations with affordable and accessible IoT connectivity, enabling them to quickly adopt IoT technologies that will help them access real-time data to help them gain insights and make more informed data-driven decisions. A pioneering public-private partnership between the Scottish Government, Scotish Enterprise, Highlands and Islands Enterprise, IoT Scotland is revolutionising the use of smart technologies across Scotland.
The Project
This comprehensive branding and design project was created for Internet of Things, Scotland, a groundbreaking initiative by Boston Networks aimed at establishing the UK’s most advanced IoT network. The project encompassed logo design, branding, web design, and print materials, with a focus on creating a modern, forward-thinking identity that reflects the transformative nature of the network.
Logo Design:
The logo was crafted to embody both innovation and connectivity, using sleek, contemporary lines and a color palette that conveys technology and reliability. The design integrates subtle references to data flow and network systems, symbolizing the seamless, intelligent connectivity that IoT, Scotland will bring to its users.
Branding:
The branding strategy aimed to position IoT, Scotland as a visionary leader in the tech space. From typography to color schemes, every element was chosen to communicate cutting-edge technology while remaining accessible and user-friendly. The brand’s visual identity exudes professionalism and trust, underpinned by bold design choices that make a lasting impact.
Web Design:
The website was designed with user experience at its core, offering an intuitive interface that highlights the network’s capabilities and potential. Clean layouts, interactive elements, and responsive design ensure that the site functions seamlessly across all devices. The web design serves as an informative and engaging platform, showcasing how IoT, Scotland will revolutionize data usage and its pivotal role in shaping the future of connected technology.
Print Work:
In addition to digital assets, a series of print materials—including brochures, business cards, and presentations—were developed to complement the brand’s online presence. These printed items were designed to reinforce the modern, professional image of the network, providing tangible materials that effectively communicate the scope and vision of IoT, Scotland.
This project reflects Boston Networks' commitment to pioneering innovation in the IoT space, and the design work plays a key role in introducing this game-changing technology to the UK market.
